1977 - 78 Van Advertising, now THAT was a nation-wide short lived trend.

See also; http://justacarguy.blogspot.com/2009/05/1975-77-dodge-advertising-what-were_29.html

The Adult Toys from Dodge (1978 advertising campaign)

The "Adult Toys" were the Tradesman truck, the Warlock, the Street Van, and the Macho Power Wagon

See also: http://justacarguy.blogspot.com/2009/05/1975-77-dodge-advertising-what-were_29.html